How to set up an art school (Tier One)

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Tiered pricing, pay what you can

Tier One – £45

Perhaps you are a regularly funded institution or have a stable salaried job. You feel financially secure and don’t really have to think about money on a monthly basis. Perhaps you can afford overseas holidays and manage to put money aside each month into savings.

Tier Two – £20

Perhaps you are an artist run organisation with regular funding or have regular freelance work. This wage covers your day to day financial needs and you don’t have to worry about costs on a night out and can save up for a holiday.

Tier Three – £10

Perhaps you are a small DIY organisation with ad hoc funding or perhaps you have low, precarious income and are living on a tight budget. Day to day life would be more comfortable if you could pay this amount.

 We also have 10 FREE copies for those who feel they would not be able to access the publication otherwise. Perhaps you have no reliable source of income and struggle to cover day to day financial needs.

Please email emma@toma-art.com if you need one of these.

How to set up an art school

By The Other MA (TOMA) & Emma Edmondson

How to Set Up an Art School is a collection of essays, activities, illustrations and reflections, providing invaluable insights for artists seeking to establish alternative art schools and learning spaces, blending practical guidance with critical inquiry into the politics of creative education.

Emerging from a climate of austerity, the book cites the founding of TOMA as an act of resistance against the dismantling of public creative education in the UK. It examines how the personal is inherently political, shedding light on the shared yet isolating experiences of artists navigating neoliberal structures.

Tracing TOMA’s evolution from an experimental, process-driven studio initiative to a thriving artist-led educational platform, the book underscores the role of education as both an artistic medium and a form of activism. It encourages artists to envision themselves beyond the constraints of the traditional art market, embracing alternative modes of art-making as strategies for creative survival within capitalism.

Key features include a detailed map of alternative art schools across the UK and documentation of collaborative dialogues where these schools reflect on their structures, successes, failures, and the potential for a collective support network. The book critically interrogates TOMA’s mission to support artists who face barriers to formal art education, questioning how these values translate into practice.

Rooted in nearly a decade of activity, this publication has been put together by Emma Edmondson, founder of The Other MA (TOMA) and has grown from conversations within, around, and beyond TOMA. It brings together contributions from and conversations with Lolly Adams, Marsha Bradfield, Emma Edmondson, Gülşen Güler, Sophie Hope, Edi McGurk, Ames Pennington, and Elle Reynolds alongside alternative learning models Alt MFA, Black Blossoms, Conditions, Day School, Feral Art School, Hastings Art School (now Nimble Art School), not/nowhere, School of the Damned and Syllabus.

The book also reimagines how alternative art schools can be evaluated, exploring a methodology that captures the lived, embodied experiences of participants beyond conventional assessment frameworks. Ultimately, How to Set Up an Art School serves as both a practical resource and a critical reflection on the political, social, and creative stakes of independent art education.

Title: How to set up an art school

Author/Editor: The Other MA (TOMA) & Emma Edmondson

Publisher: The Other MA (TOMA)

Pages: 250, plus printed inserts

Dimensions: A5 portrait

Format: Foil blocked hard cover, inner pages black and white with colour plates

Year: 2025 (edition of 300)

ISBN 978-1-0682168-0-0